Success Stories
Here you will find a collection of success stories showcasing my work in strategic communications and public relations. These stories highlight the broad range of skills I have developed over the years. Take a look and let's discuss how I can help create success stories for your organization.
Strategic Communications & Media Relations
Driving media coverage through storytelling and purposeful press events
In Fall 2023, I spearheaded the "Proud Priorities Press Tour," a strategic communications campaign showcasing key investments across Prince George’s County, Maryland. Over 10 weeks, I coordinated more than a dozen high-impact media events—including ribbon cuttings, groundbreakings, and policy roundtables—designed to elevate our visibility and narrative. The tour resulted in a 30% increase in positive press coverage and significantly boosted engagement across the County’s digital platforms.
Political Campaign Management
Building a winning reelection campaign for a prominent local official in just 2 months
In May 2022, I took over managing a reelection campaign for Prince George's County Executive Angela Alsobrooks in Maryland. The campaign had nearly $1 million on hand but no approved budget, and Alsobrooks was polling at 72% with 20% of voters undecided. After I developed an effective campaign plan, she won the primary in July 2022 with 91% of the vote.
Social Media Management
Building an engaging social media presence for a local elected official
I took over managing Prince George's County Executive Angela Alsobrooks' social media pages in early 2019 after joining her office. I implemented strategies such as changing handles to ensure consistency across platforms, creating new processes and a content calendar template, and working on branding with designers and videographers. My management of these accounts resulted in sustained growth and increased engagement across all platforms.
Internal Communications Project
Creating a new program to recognize outstanding local government employees
Public Service Recognition Week is an annual recognition week held in May to honor government employees. In 2023, I created and launched a new program to recognize Prince George's County Government employees for Public Service Recognition Week. More than two dozen employees were honored as part of the inaugural program. The project and communications plans I created were used to continue the program the following year, creating a lasting legacy.
Newsletter Management
Transforming a community newsletter into a strategic communications tool
In 2019, I joined Prince George’s County Government and assumed responsibility for the community newsletter, which had a legacy subscriber base of over 15,000 residents. By launching a newsletter rebrand, implementing an editorial calendar, and using data-driven optimization, I grew the subscriber base by 60% in one year and raised the average open rate from 14% to 20%.
Media Relations
Crafting strategic pitches that drive earned media results
At Prince George's County Government, I led a proactive earned media strategy focused on strategic planning, targeted media outreach, and relationship-building with reporters and producers. These efforts resulted in the successful placement of dozens of news stories across local and regional outlets.
